Monday, October 21, 2013

Public Service Announcement Project

Public Service Announcement (PSA) Rubric

"There are many different definitions for a public service announcement (PSA) or public service ad, but the simplified version of PSAs are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behaviour towards a social issue."     - Wikipedia Definition

MR. S Made An Example (Click Here To See it)

This week you will be completing a Public Service Announcement in IMovie.

Grading is as follows:

     The Public Service Announcement must use a minimum of 20 pictures or video clips

     PSA must be no less than 30 seconds in length and no more than 1:00 minute in length

     PSA must have smooth transitions between pictures

     PSA must use at least one piece of music.  If more, smooth transitions between sound bites

     PSA must have at least 6 facts about your topic
    
     PSA must be published (SHARE) as a movie file and viewable by Media Players

Following is the grading outline:
          30 points for neatness (smooth transitions)
          40 points for completeness  (All items present)
          10 points for within time limits
          20 points for partner review

Getting Started (from Center For DIGITAL Education Website)

  1. Choose your topic. Pick a subject that is important to you, as well as one you can visualize. Keep your focus narrow and to the point. More than one idea confuses your audience, so have one main idea per PSA.
     
  2. Time for some research - you need to know your stuff! Try to get the most current and up to date facts on your topic. Statistics and references can add to a PSA. You want to be convincing and accurate.
     
  3. Consider your audience. Are you targeting parents, teens, teachers or some other social group? Consider your target audience's needs, preferences, as well as the things that might turn them off. They are the ones you want to rally to action. The action suggested by the PSA can be almost anything. It can be spelled out or implied in your PSA, just make sure that message is clear.
     
  4. Grab your audience's attention. You might use visual effects, an emotional response, humor, or surprise to catch your target audience. Be careful, however, of using scare tactics. Attention getters are needed, but they must be carefully selected. For example, when filming a PSA about controlling anger, a glass-framed picture of a family can be shattered on camera. This was dramatic, but not melodramatic. Staging a scene between two angry people to convey the same idea is more difficult to do effectively.
     
  5. Create a script and keep your script to a few simple statements. A 30-second PSA will typically require about 5 to 7 concise assertions. Highlight the major and minor points that you want to make. Be sure the information presented in the PSA is based on up-to-date, accurate research, findings and/or data.
     
  6. Storyboard your script.
     
  7. Film your footage and edit your PSA.
     
  8. Find your audience and get their reaction. How do they respond and is it in the way you expected? Your goal is to call your audience to action. Are they inspired?




PSA Bibliography Requirements

You and your partner must submit an email to me (hscribnercaa@gmail.com) with the reason you chose your topic, the names of the two students who worked on your PSA, and the six references that you used to find your facts.  The following format must be used:

To:  hescribnercaa@gmail.com

Subject:  PSA Project (Topic of Project)

Body of Email:

Students Collaborating:  (Me) & (You)

Team Name:

Topic:

Reason For Choosing Topic:

References

  1. "(Fact 1)".  Author, Website/Book/Article/Place Found
  2. "(Fact 2)".  Author, Website/Book/Article/Place Found
  3. "(Fact 3)".  Author, Website/Book/Article/Place Found
  4. "(Fact 4)".  Author, Website/Book/Article/Place Found
  5. "(Fact 5)".  Author, Website/Book/Article/Place Found
  6. "(Fact 6)".  Author, Website/Book/Article/Place Found


GOOD LUCK!!

- Mr. S
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Integrity (13 Characteristics)

13 Characteristics of People Who Have Integrity

1. They Value Other People's Time: They value their own time so they also value the time of other people. They know you have plenty of other places you need to be and won’t hold you up. If you spend time with them, it is likely they will thank you for that as well.

2. They Give Credit Where It Is Due: They do not take credit for things they did not do. They will always credit those who deserve it. If you help this person with a project he or she will likely mention your name so you can take credit for your work.

3. They Are Authentic: They are their truest forms. You won’t catch them in a lie or being fake.

4. They Are Always Honest: They are honest people that feel no need to lie as it is important for them to get to where they need to get in life honestly.

5. They Never Take Advantage Of Others: They are not the kind of people who will take advantage of someone else. They love to build people up and help them get where they need to be. Taking too much from someone else will never be an issue with someone who has a lot of integrity.

6. The Do Not Argue Over Disagreements: They will talk through things in a civil manner or not talk at all. You cannot and will not force this person into arguing over something completely ridiculous. I find this to be a very respectable trait.

7. They Give Most People The Benefit Of The Doubt: They try to see the good in everyone. I think this is because they feel like maybe there are more people in this world that also have integrity. That being said, if you take advantage of them too much they will get rid of you.

8. They Know When Something Is Bothering Someone: They have a great intuition that lets them know when something is going on. If someone is down in the dumps they will notice. Chances are they will actually do what they can to cheer you up.

9. They Believe In Others: They accept your word as truth until it is dis-proven. That being said, they do not take lying well. And once you lie to them, it is unlikely that they will ever take your word again.

10. They Apologize First: If they have done something wrong they will come to you and apologize. This is just how they are. They own up to their mistake and try to make things right.

11. They Are Humble: They do not quite know their own worth. While they are very important and do so much good they don’t quite see it. You should remind them of it.

12. They Do Good When They Can: They are always helping other people. They love to know that they have improved someone’s life. It gives their lives meaning.

13. They Are Always Kind To Those Who Need It: Giving kindness can go a long way. When someone looks like they need a little pick me up these people deliver. They can brighten up almost anyone’s day.

If you are someone who has true integrity, thank you for being who you are and thank you for all that you do. You really do actually make a difference in society, please keep up the good work. If you feel no one else is proud of you, know that I am.

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